You are here

APB Singapore wants Asia to say cheers to zero-alcohol Heineken

In partnership with EDB, it's investing S$3.8m in new 'de-alcoholiser' at Tuas brewery

BT_20190311_JABEERSMOA_3719474.jpg
APBS managing director Andy Hewson says Heineken saw global volumes grow 7% year on year in 2018, its strongest showing in over a decade - and driven by Heineken 0.0. The zero-alcohol brew makes it possible to have a "beer" before driving, or during lunch, before returning to work.

Singapore

AFTER becoming the first Asian market for Heineken's zero-alcohol brew Heineken 0.0, Singapore is set to be its supply hub for the Asia-Pacific region, Asia Pacific Breweries Singapore (APBS) managing director Andy Hewson told The Business Times.

In partnership with the

sentifi.com

Market voices on: