As Amazon Fresh looms, Ocado aims to sell more tech than food
Investors see technology, not food, as the most important product for the world's biggest online grocery specialist
London
AT Ocado Group plc's warehouse in Hatfield, a half-hour north of central London by train, hundreds of red shopping crates wind their way through a labyrinth of conveyor belts.
The plastic crates make a series of pit stops where workers fill them with any of 45,000 different products in the warehouse: corn flakes here, oysters there, bananas farther along. The crated groceries are then loaded into vans in time to make it to homes across Britain within a one-hour window.
The sophistication of the operation has many inves…
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