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Asean next battleground for consumer firms

It will be a US$2.3t market by 2020, but a fragmented landscape will pose challenges

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ASEAN countries will become one of the largest markets and a "must-win battleground" for consumer-goods companies in the next five years, Accenture has found through a study involving more than 1,800 consumers in the region.

Singapore

ASEAN countries will become one of the largest markets and a "must-win battleground" for consumer-goods companies in the next five years, Accenture has found through a study involving more than 1,800 consumers in the region.

By 2020, Asean is expected to have a US$3

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