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Audemars Piguet set to increase production of watches in 2020

CEO Francois-Henry Bennahmias wants to tackle issue of shortage and is doubling down on Code 11.59, Audemars Piguet's first major collection in decades.

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Mr Bennahmias says production will increase to about 44,000 pieces in 2020, and the goal is to reach 50,000 by 2022.

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Code 11.59 is the first new major collection from Audemars Piguet in decades.

Tokyo

YOUR dream of owning an Audemars Piguet (AP) could become a reality in 2020.

"Next year, we're increasing production to 120,000," quipped the Swiss Haute Horlogerie manufacturer's CEO Francois-Henry Bennahmias.

The Frenchman, who took over the helm as chief executive...

sentifi.com

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