You are here

Audemars Piguet set to increase production of watches in 2020

CEO Francois-Henry Bennahmias wants to tackle issue of shortage and is doubling down on Code 11.59, Audemars Piguet's first major collection in decades.

Mr Bennahmias says production will increase to about 44,000 pieces in 2020, and the goal is to reach 50,000 by 2022.

Code 11.59 is the first new major collection from Audemars Piguet in decades.


YOUR dream of owning an Audemars Piguet (AP) could become a reality in 2020.

"Next year, we're increasing production to 120,000," quipped the Swiss Haute Horlogerie manufacturer's CEO Francois-Henry Bennahmias.

The Frenchman, who took over the helm as chief executive...

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to