Get our introductory offer at only
*$0.99/month for first 3 months
$29.90/month for the next 9 months
WHY would a solid, mid-sized German company such as sandal maker Birkenstock take on an American giant such as Amazon? Birkenstock is doing it because it can afford to; but it's also showing the way for other companies wondering how much market power Amazon might have over them...