Bollywood, US media giants trying to wean Indians off free videos

Mumbai

AS the rain dripped in the garden outside, yoga teacher Aparajita Jamwal got down on one knee, stretching the other leg behind her in a lunge known as the equestrian pose.

"Imagine you're a horse - you have a lovely mane flowing behind you - looking up towards the ceiling," Ms Jamwal urged in a soothing voice. "Take two more breaths here." As she slid her body into a plank pose, the director yelled, "Cut!" and everyone took a five-minute break.

Rajshri Entertainment, the creator of this low-budget yoga instructional video, is one of the oldest players in India's film industry, known as Bollywood. While Rajshri still makes and di…