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Boxed CEO's choice: Save supermarkets or help Amazon kill them

Published Sun, Jan 28, 2018 · 09:50 PM
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Seattle

WHEN Kroger Co offered to buy Boxed Wholesale, founder Chieh Huang didn't waste much time: Mr Huang said he'd consider the offer and hopped on a plane to Seattle.

There Mr Huang huddled with Amazon.com Inc's corporate development and consumer executives on Wednesday to discuss a potential sale, according to two people familiar with the matter.

Boxed's chief executive officer, who has long insisted he wants to remain independent and eventual…

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