SUBSCRIBERS
'Brand disloyalty' the new normal for Singapore consumers
Half of those surveyed in Nielsen report say they are more likely to try new brands compared to five years ago
Add BT as a preferred source
Vivienne Tay
Published Tue, Jun 25, 2019 · 09:50 PM
Singapore
BRAND disloyalty - or brand switching - is the new norm for Singapore consumers, said a new Nielsen report, which found that nearly half of those surveyed said that they are more likely to try new brands compared to five years ago.
This comes with the rise in the accessibility and assortment of products and services across online and in-store channels, said the global data analytics company.
Copyright SPH Media. All rights reserved.
