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'Brand disloyalty' the new normal for Singapore consumers

Half of those surveyed in Nielsen report say they are more likely to try new brands compared to five years ago

Singapore

BRAND disloyalty - or brand switching - is the new norm for Singapore consumers, said a new Nielsen report, which found that nearly half of those surveyed said that they are more likely to try new brands compared to five years ago.

This comes with the rise in the...

sentifi.com

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