'Brand disloyalty' the new normal for Singapore consumers
Half of those surveyed in Nielsen report say they are more likely to try new brands compared to five years ago
Singapore
BRAND disloyalty - or brand switching - is the new norm for Singapore consumers, said a new Nielsen report, which found that nearly half of those surveyed said that they are more likely to try new brands compared to five years ago.
This comes with the rise in the accessibility and assortment of products and services across online and in-store channels, said the global data analytics company.
BT is now on Telegram!
For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes
Consumer & Healthcare
Nestle sales growth sputters on US slump, vitamin snags
Hermes Q1 sales jump 17% on strong China demand
Cordlife’s independent auditor to retire after issuing disclaimer of opinion on FY2023 financials
Cutting the cord?: Events leading up to Cordlife’s MOH suspension and arrests of its directors, ex-group CEO
Cordlife customers push for legal action
France's Casino supermarket chain to axe up to 3,200 jobs