You are here

Brands take big steps toward messaging apps

Eager to reach people inside messaging apps, they know they need to exercise restraint in their approach

BT_20160405_SYGATO5_2203355.jpg
Gatorade's iconic TV moment of the Super Bowl - the dousing of winning coach Gary Kubiak of the Denver Broncos with a huge bucket of the sport drink, ice included.

New York

GATORADE owns one of the iconic television moments of the Super Bowl, the dousing of the winning coach with a huge bucket of the sport drink, ice included. For the 2016 game, though, the brand wanted to reach more younger people, who tend to watch less TV.

The company...

sentifi.com

Market voices on: