Brands woo millennials with a wink, heart - or whatever it takes

New York

DAVID Perel spends at least an hour a day on his iPhone 6. He watches live sports on television and tries to catch The Late Show With Stephen Colbert on CBS, but he rarely tunes into prime-time shows. He does not have a Netflix subscription, but he is thinking hard about getting one.

Mr Perel, 26, is typical of a generation that grew up on the Internet. These young adults watch less traditional television and do not have a reputation for reading print newspapers or magazines. They skip online commercials and block ads on their Web browsers and phones.