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Brazil bets on flip-flops, Olympic mascot for sales of 1b reals

Licensing deals with firms to produce and sell 12,000 games-related products, more than for any previous Olympics

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ORGANISERS of the 2016 Olympic Games in Rio de Janeiro are banking on the popularity of flip-flops and a yet-to-be-announced cuddly mascot to help meet a target of one billion reals (S$533 million) in total merchandise sales - PHOTO: AFP

Rio de Janeiro

ORGANISERS of the 2016 Olympic Games in Rio de Janeiro are banking on the popularity of flip-flops and a yet-to-be-announced cuddly mascot to help meet a target of one billion reals (S$533 million) in total merchandise sales.

The Rio 2016 organising committee is

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