British retailer Next achieves solid Christmas sales without cutting prices

London

NEXT signalled brighter prospects for British retailers on Tuesday with a solid rise in Christmas sales, especially online, without resorting to the discounting seen on many shopping streets.

The British fashion company has outperformed rivals for a decade, thanks to its strong online business, new stores and diversification overseas and into areas such as homewares.

The group's skills in multichannel shopping across stores, catalog…