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Bulgari's Octo watch hits the sweet spot

The Italian luxury brand wanted to create a lasting impression for it with long exposure

Mr Babin says Bulgari has also succeeded in making the jewellery and watch business complementary


AFTER bombing us with ads of its Octo watch in the past three years, Bulgari's CEO, Jean-Christophe Babin, declares mission accomplished.

You couldn't have missed it. The picture of the elegantly slim, octagonal timepiece with a clean-cut dial was virtually everywhere, in...

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