Bundesliga uses digital strategies, social media to expand Asia fan base
Offering localised content to fans will enable it to get more involved with them
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WITH the globalisation of football well into full swing, Germany's Bundesliga can count itself as one of the driving forces behind the sport's ever-growing appeal in Asia as the league continues to grow as a commercial powerhouse.
Last year, the 36 professional clubs across its Bundesliga and Bundesliga 2 divisions broke the four billion euro (S$6.5 billion) barrier for the first time, with signs suggesting that the league will continue to grow in Asia.
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