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Bundesliga uses digital strategies, social media to expand Asia fan base

Offering localised content to fans will enable it to get more involved with them

Bundesliga International chief executive officer Robert Klein says that the league is looking into bringing more German clubs to Asia.


WITH the globalisation of football well into full swing, Germany's Bundesliga can count itself as one of the driving forces behind the sport's ever-growing appeal in Asia as the league continues to grow as a commercial powerhouse.

Last year, the 36 professional clubs...

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