Campbell rethinks its recipe as consumer tastes change

Camden, New Jersey

FOOD companies tinker with the signature products in their portfolios at their own risk - and few products are as classic as Campbell's chicken noodle soup.

Now, Campbell Soup is altering its famous broth, with the new recipe appearing first in a limited-edition line in cans festooned with Chewbacca and other figures from the coming Star Wars film.