CapitaLand, Alibaba raise bar on omni-channel retail model
S'pore property giant aims to "reinvent modern retail" through managing mall in Shanghai and Lazada here
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Anita Gabriel
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Singapore
SOUTH-EAST Asia's real estate giant and Singapore's very own CapitaLand appears ready to crank things up to grab a slice of the action in the booming e-commerce retail space. And what better way to meld "bricks with clicks" than to join hands with two leading e-commerce players - Alibaba and Lazada - to position itself as an "omni-channel" retail landlord?
In China, CapitaLand inked an agreement to manage Alibaba Shanghai Center - the e-commerce giant's new headquarters in Shanghai, which will comprise four office towers and a retail podium - to "reinvent modern retail".
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