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Celebrating the passion behind local brands

A new campaign showcases the stories behind well-loved lifestyle labels

Shoppers who purchase the newly launched Singapore Blue porcelain collection from Supermama will be able to see the Made with Passion mark on its packaging.


WHAT do Eu Yan Sang, Bynd Artisan, Scene Shang and Prima Taste have in common?

They are all lifestyle brands that most Singaporeans would be familiar with. But not many may know the stories behind them or the struggle that the brand owners had to go through to put their...

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