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China bloggers touting make-up tips spur Estee Lauder's sales
Millennials account for 35-40% of sales in China; Estee Lauder says Chinese women now using more make-up
Add BT as a preferred sourcePublished Thu, Jun 1, 2017 · 09:50 PM
Hong Kong
CHINESE millennials are becoming the world's biggest beauty queens, thanks to the power of the Internet.
Make-up and grooming tips proffered by popular lifestyle bloggers are inspiring women in their late teens to early 30s to splurge 585 yuan (S$121) on a Tom Ford lipstick and 1,350 yuan on an eight-gram compact of La Mer's illuminating foundation powder online.
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