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China's Bright to sell Weetabix to Post Holdings for US$1.76b

Published Tue, Apr 18, 2017 · 09:50 PM
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Shanghai

CHINA'S Bright Food Group Co Ltd has agreed to sell iconic British cereal brand Weetabix to US cereal company Post Holdings for US$1.76 billion, a spokesman for the Chinese conglomerate said on Tuesday.

The sale, if completed, would mark the end of Chinese ownership of the British cereal maker after Bright took control of the company…

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