China's taste for craft beer draws even small-scale brewers from abroad
Trend may also help global brewing giants unlock frothier profits
Tue, Mar 08, 2016 - 5:50 AM
The focus on premium products reflects a shift in China's 1.4 billion consumers, who now want more tailored and individual products from fast-food to travel.
SMALL-SCALE brewers from Brooklyn to Beijing are tapping growing demand from cosmopolitan Chinese consumers for high-end beers, a trend which could also help global brewing giants finally unlock frothier profits in the world's largest beer market.