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China's taste for craft beer draws even small-scale brewers from abroad

Trend may also help global brewing giants unlock frothier profits

The focus on premium products reflects a shift in China's 1.4 billion consumers, who now want more tailored and individual products from fast-food to travel.


SMALL-SCALE brewers from Brooklyn to Beijing are tapping growing demand from cosmopolitan Chinese consumers for high-end beers, a trend which could also help global brewing giants finally unlock frothier profits in the world's largest beer market.

China is key for the...

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