Chinese consumers turn to pricey Japanese rice
They fear local alternatives aren't safe as pollution from industrialisation exacts heavy toll on China's soil, water
Shanghai
FIRST it was European infant formula, then New Zealand milk. Now Chinese consumers are adding Japanese rice to the list of everyday foods they will bring in from abroad at luxury-good prices because they fear the local alternatives aren't safe.
The volume of rice imported from Japan remains small - 160 tonnes last year, according to Japan's National Federation of Agricultural Cooperative Associations.
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