Chinese jeweller Chow Tai Fook aims to woo 'hip millennials'

Hong Kong

CHOW Tai Fook Jewellery Group plans to embark on its biggest effort in decades to add new brands as the world's largest jeweller seeks to diversify its ageing staple of customers.

The company will look to acquire competing brands or create new ones, managing director Kent Wong said in an interview in Hong Kong. Chow Tai Fook will also bolster the reach of its namesake brand by adding stores in lower-tier Chinese cities as it looks to grow beyond the top urban centres there.