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Coffee deals brewing as hipsters drink up

Analysts see Nestle's high-priced purchase of coffee bar chain Blue Bottle as evidence that an energised Nestle, under its new chief executive, is taking steps to reconnect with consumers, particularly the young ones.

Los Angeles

NESTLE'S high-priced purchase of a majority stake in California-based coffee bar chain Blue Bottle last week, highlights how big companies are seeking exposure to fast-growing premium brands driven by millenials.

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