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Design thinking 'key for businesses now'

Published Tue, Aug 1, 2017 · 09:50 PM
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Singapore

DESIGN thinking is now the way to move for businesses, serving as a viable methodology to streamline internal processes to better serve customers.

Through the use of design thinking, companies are able to generate consumer insights that can be used to create products and services to serve the needs of customers, according to participants at the 2017 ACI Asia Business Series Roundtable.

The discussion, organised by Nanyang Technological University's (NTU) Institute on Asian …

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