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Diageo moves in on world's biggest whiskey market: India

The British maker of Johnnie Walker and McDowell's whiskeys has made India one of three focus areas for 2017, even as the country pushes new anti-alcohol laws aimed at binge drinking.


INDIA has a love-hate relationship with booze. While the majority of adults are lifetime abstainers, those who enjoy a tipple tend to enjoy it a lot - mostly in spirit form.

That's made India both the world's biggest whiskey market and the subject, in some states, of a fresh...

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