Diamonds are forever and for moments like no other

London

THE world's leading diamond producers have launched a glamorous celebrity-led campaign to counter the Covid-19 pandemic's damage to the global gems and jewellery market.

Hollywood actress Ana de Armas, who has a leading role in the upcoming James Bond movie No Time to Die, has been named as the new ambassador for the Natural Diamond Council (NDC)'s campaign known as "Only Natural Diamonds".

She stars in a subtle dream-like video, wearing lots of diamond jewellery on a beach in Portugal. Titled "For moments like no other", the short video plays on emotions to entice both t…

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