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Diamonds are forever and for moments like no other

Top diamond producers launch glamorous celebrity-led campaign to counter pandemic's damage to gems market

Published Mon, Sep 21, 2020 · 09:50 PM

London

THE world's leading diamond producers have launched a glamorous celebrity-led campaign to counter the Covid-19 pandemic's damage to the global gems and jewellery market.

Hollywood actress Ana de Armas, who has a leading role in the upcoming James Bond movie No Time to Die, has been named as the new ambassador for the Natural Diamond Council (NDC)'s campaign known as "Only Natural Diamonds".

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