Disney faces PR crisis, risk of legal action after alligator attack
Lawyers agree the company would have a strong impetus to quickly settle any case
Sat, Jun 18, 2016 - 5:50 AM
SPARKS FLY: 'When people think of Disney they think of magic, the unbelievable, and everything is going to be fun. This incident flies in the face of that,' said Mr Singer, a crisis communications manager.
JUNE was supposed to have been a triumphant month for Walt Disney Co theme parks, with the flashy opening of a long-planned resort in Shanghai and a new Florida attraction based on its wildly popular animated movie Frozen. Instead, the company is facing a public relations crisis...