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Disney uses a new kind of Force to hype latest Star Wars movie

Fans of the series can use smartphones to take part in an augmented-reality treasure hunt and win perks

Admiral Ackbar, a Star Wars character, appearing on a smartphone with augmented reality as part of publicity for the movie series.

Los Angeles

WALT Disney Co is harnessing all of its media might to make the next Star Wars movie the biggest film of the year, employing augmented reality and social media in a global campaign to promote The Last Jedi and related merchandise.

Starting Sept 1, which Disney again...

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