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Don't look now, but Amazon is disrupting itself

It aims to become a retail and entertainment colossus

An Amazon worker delivering groceries. If customers think of Amazon less in terms of individual products and more as a bundle of goods and services, then price shifts are less relevant.

New York

SOME time last summer, a quarter-billion dollars went missing at Amazon.

Analysts were expecting the usual gangbusters third quarter. But it was about US$250 million short of forecasts.

Here is one way to look at the disappointing results: Amazon, for all its heft,...

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