Dove faces flak for its new shapely bottles

Washington

AFTER years of encouraging women to love their bodies, Dove set out to give its plastic bottles a makeover. The idea: "Just like women, we wanted to show that our iconic bottle can come in all shapes and sizes, too," the company said on its website.

After just hours of its new advertising campaign, it seems indignation comes in all shapes and sizes, too.

The shapely bottles - which include curvy, slender and pear-shaped varieties - have attracted ridicule from all corners.

"Dove ruined its body image," TheAtlantic declared." "Dove is running out of ideas," added the women's site Jezebel.

Consumers were quick to weigh in on social media, too: "Like, I just want to (use) my body wash, not be reminded that I'm p…