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Echo Entertainment wants to use jewellery to track down world's top gamblers

A loyalty plan that offers yacht cruises and truffle tastings to people who spend over HK$1m a year at Chow Tai Fook Jewellery Group Ltd stores will help bring in high-rollers to Echo's new Brisbane resort.


AUSTRALIA'S Echo Entertainment Group Ltd needs a way to penetrate the exclusive community of the world's top gamblers and lure them to its Brisbane casino. It's partnering the world's largest jeweller to get a foot in the door.

A loyalty programme that offers yacht cruises...

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