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Equifax made shielding data part of sales pitch

"(Equifax) was run a little more like a sports team. You immediately had to get out there and perform, and if you didn't perform, you were cut." - David Galas, a former Equifax vice-president, on how the corporate culture shifted to increasing profits

EQUIFAX'S chief executive had a simple strategy when he joined more than a decade ago: gather as much personal data as possible and find new ways to sell it.

The company was making good money compiling credit reports on Americans. But Wall Street wanted stronger growth.

The chief...

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