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Failed Pepsi, Nivea ads show industry's diversity problem

Botched campaigns seem to suggest scant progress from the white male bubble of the 1960s

Published Sun, Apr 9, 2017 · 09:50 PM
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New York

RECENT high-profile advertising missteps by Pepsi and skin-care company Nivea underscored anew Madison Avenue's awkward relationship with racial diversity at a time when the United States is becoming less white.

PepsiCo's ill-fated "Moments" spot, featuring model Kendall Jenner, was quickly pulled with an apology after being vilified for trivialising the "Black Lives Matter" movement.

Nivea also apologised and withdrew an ad for a deodorant after its "White is Purity" pitch was embraced by white supremacists.

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