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Failed Pepsi, Nivea ads show industry's diversity problem
Botched campaigns seem to suggest scant progress from the white male bubble of the 1960s
Add BT as a preferred sourcePublished Sun, Apr 9, 2017 · 09:50 PM
New York
RECENT high-profile advertising missteps by Pepsi and skin-care company Nivea underscored anew Madison Avenue's awkward relationship with racial diversity at a time when the United States is becoming less white.
PepsiCo's ill-fated "Moments" spot, featuring model Kendall Jenner, was quickly pulled with an apology after being vilified for trivialising the "Black Lives Matter" movement.
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