Fat is back and premium butter makers are taking the cream

Sydney

CONSUMERS aren't just eating more butter, they are willing to pay more for it, a boon that's giving outsized gains to makers of premium brands.

Global retail butter sales will expand 2.9 per cent to US$19.4 billion in 2018, outpacing the 1.9 per cent growth in sales volumes, according to Euromonitor International. The trend is fanning the expansion of international brands benefiting from a consumer shift to more natural fats, according to Raphael Moreau, a senior research analyst with the research firm in London.