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Fendi befriends millennials as fashion looks to future
Fendi is the latest to unveil a hip website designed specially for social media-savvy youngsters
Add BT as a preferred sourcePublished Mon, Feb 27, 2017 · 09:50 PM
Milan
THE world's top fashion brands are doing some serious courting of social media-savvy youngsters, with Italy's Fendi the latest to unveil a hip website designed for millennials.
The Roman fashion house is one of many hoping to build up a loyal support base among the generation born after 1980, who came of age in the 21st century and have the last word on what's cool.
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