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Ferrari going nowhere in luxury goods market despite F1 success

Its non-car products are designed for racing fans than for people who buy luxury goods

Published Fri, Oct 23, 2015 · 09:50 PM

Milan

WITH more than 220 Grand Prix wins, Ferrari is the most successful Formula One team in history - a record that goes a long way towards justifying the US$200,000-plus sticker price of its street-legal sports cars. Yet as chairman Sergio Marchionne seeks to expand the brand into luxury goods such as apparel and accessories, that racing pedigree may hurt Ferrari as much as it helps.

Mr Marchionne has long maintained that as a seller o…

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Companies & Markets

Ferrari going nowhere in luxury goods market despite F1 success

Consumer & Healthcare

Gazelle Ventures makes cash offer for No Signboard shares at S$0.0021 apiece

Marina Bay Sands Q1 profit surges 51.5% to US$597 million on tourism boom

Swiss watch exports plunge as China and Hong Kong demand dries up

Cutting the cord?: Events leading up to Cordlife’s MOH suspension and arrests of its directors, ex-group CEO

Billionaires selling cheap stuff get richer from inflation pain

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