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Fleet Street faces day of reckoning as digital push comes up short

Digital revenue fails to make up for drop in print ads; cellphones, with even lower ad rates, are primary device

Trinity Mirror, owner of the Mirror, in February launched New Day, a tabloid aimed at attracting women who had deserted newspapers. The paper closed after less than three months.


A BRITISH tabloid headline about the industry itself might read something like this: "Shock Fleet Street Break-up: Papers Jilted for Digital Mistress".

Britain's daily press - with its saucy headlines and coverage that ranges from lurid exposes of politicians' peccadilloes

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