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Food companies aim to reinvent diet foods

They are grappling with how to market brands such as Lean Cuisine, Healthy Choice and Special K, and come out with new products tailored to changing tastes

Published Sun, Feb 22, 2015 · 09:50 PM

New York

US consumers are shifting away from weight-management foods, forcing companies ranging from Kellogg Co to Nestle SA to change ingredients and focus their marketing on different health benefits as sales slip.

Food companies are grappling with how to market brands such as Lean Cuisine, Healthy Choice and Special K, and c…

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Companies & Markets

Food companies aim to reinvent diet foods

Consumer & Healthcare

Cordlife requests trading halt after dropping 15.2% to all-time low, pending announcement

Gazelle Ventures makes cash offer for No Signboard shares at S$0.0021 apiece

Marina Bay Sands Q1 profit surges 51.5% to US$597 million on tourism boom

Swiss watch exports plunge as China and Hong Kong demand dries up

Cutting the cord?: Events leading up to Cordlife’s MOH suspension and arrests of its directors, ex-group CEO

Billionaires selling cheap stuff get richer from inflation pain

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