You are here

For some US firms, millennials are giving way to Generation Z

They are talking to investors about long-term plans to appeal to the post-millennial generation

BT_20160527_DNMILLENIAL27A_2303699.jpg
The majority of the 10 companies talking about Generation Z now are focused on making their products appealing to customers years away from their typical customers.

New York

A SMALL but growing number of companies are starting to target Generation Z - the 69 million high school-age children and younger who will soon outnumber the millennials before them - and they are not just pitching typical teen products such as acne creams and video games....

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes