For some US firms, millennials are giving way to Generation Z
They are talking to investors about long-term plans to appeal to the post-millennial generation
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A SMALL but growing number of companies are starting to target Generation Z - the 69 million high school-age children and younger who will soon outnumber the millennials before them - and they are not just pitching typical teen products such as acne creams and video games.
Companies ranging from Macy's Inc to Campbell Soup Co to Charles Schwab Corp are talking to investors about their long-term plans to appeal to the post-millennial generation, a group that Pew Research expects to make up 40 per cent of the US workforce by 2020 and ultimately surpass the 75.4 million millennials and 74.9 million baby boomers.
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