For some US firms, millennials are giving way to Generation Z
They are talking to investors about long-term plans to appeal to the post-millennial generation
Fri, May 27, 2016 - 5:50 AM
The majority of the 10 companies talking about Generation Z now are focused on making their products appealing to customers years away from their typical customers.
A SMALL but growing number of companies are starting to target Generation Z - the 69 million high school-age children and younger who will soon outnumber the millennials before them - and they are not just pitching typical teen products such as acne creams and video games....