German discount retail chain Aldi opts for customer-friendly design
Rising competition, changing consumer tastes forcing it to update its image
Tue, May 17, 2016 - 5:50 AM
The new-look Aldi store in Munich. Nearly 1,900 locations will undergo a major facelift in the next three years, with products neatly stacked in shelves, rather than piled up on tables.There will be a cafe area, benches for senior citizens and toilets with baby- changing facilities.
OUT with the cardboard boxes, rough forklift crates and no-frills warehouse look - in with cozy wood panelling, natural light and chilled fruit smoothies at the breakfast bar.
Aldi, Germany's original discount supermarket chain, is getting a major facelift -...