Global award, TV drama boost Japanese whisky's golden touch
Mon, Mar 02, 2015 - 5:50 AM
The tide is changing as whisky, traditionally a minority interest in Japan's huge drinks market with just 1.16 per cent of total sales, has been on the uptrend since 2009.
WHISKY demand is rocketing in Japan, with producers scrambling to increase production as a period drama about the dram has the country hooked and after a homegrown single malt scooped the honours in a world taste test.
Sales have soared since national broadcaster NHK began...