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Global award, TV drama boost Japanese whisky's golden touch
Published Sun, Mar 1, 2015 · 09:50 PM
Tokyo
WHISKY demand is rocketing in Japan, with producers scrambling to increase production as a period drama about the dram has the country hooked and after a homegrown single malt scooped the honours in a world taste test.
Sales have soared since national broadcaster NHK began airing a daily dose of Massan, the tale of a Japanese entrepreneur and his Scottish wife who are credited with establishing Japan's first whisky distillery.
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