Google ranked as most dynamic among 100 global brands

Singapore

GOOGLE has emerged as the world's most dynamic brand, going by the inaugural D100 list ranking the top 100 such companies using "new-world metrics".

The metrics are:

IPG Mediabrands and the Wharton School of the University of Pennsylvania jointly created the "dynamic score" to draw up the list, which they said was the first time brand success has been measured using such new-world criteria.

IPG said: "Existing brand-…