You are here

Guan Chong Bhd shares soar on chocolate demand

Kuala Lumpur

CHOCOLATE demand in Asia is booming, and this Malaysian company sits at the epicentre.

The shares of Guan Chong Bhd have soared more than 150 per cent in the past year in Kuala Lumpur as profits doubled, making the producer of chocolate ingredients the best performer on the Bursa Malaysia Consumer Product Index. The MSCI All Country World Index of stocks is flat over the past year.

For chief executive officer Brandon Tay Hoe Lian, Asia's biggest cocoa bean processor has been riding a wave of improved margins and higher sales. Net income doubled to RM189.3 million (S$62.1 million) last year, and 2019 "is looking as good as last year" because of increased capacity and sustained margins, he said.

"We've been experiencing strong demand since last year," Mr Tay said, which has helped the company increase the amount of forward sales. People are munching more dark chocolate, seen as an healthier alternative to ordinary snacks, and that is boosting demand for cocoa, and exacerbating market tightness because of limited supplies of beans in Asia.

Your feedback is important to us

Tell us what you think. Email us at

Mr Tay wants to move his processing plants closer to the bean-growing regions as he seeks to double grinding capacity over the next decade. That could mean venturing thousands of miles away to Africa or South America as bean production declines in Malaysia and Indonesia, he said.

"I can have additional expansion either in the bean-supply area or the customer area," he added. "For us, the tendency is to go where the beans are. It's a bit adventurous, and some are reluctant to go - but then you'll miss the chance."

The world's top producers are Ivory Coast and Ghana, and Mr Tay said that African countries are "quite encouraging in terms of tax incentives", adding: "We've been studying here and there, but it's not concrete."

The business is driven by demand for powder, and that will determine whether the company expands or not, Mr Tay said. "If there's a chance for us, if the customer base growing and the so-called margins are sustained, we will grow."

Guan Chong began as a family business in the early 1980s in Malaysia's southern state of Johor. The company has expanded processing facilities over the years and has a capacity now of 250,000 tonnes, making it one of the world's top grinders after Barry Callebaut AG, Cargill Inc and Olam International Ltd.

Cocoa bean processing in Asia jumped almost 10 per cent in the first quarter from a year earlier, according to data last week from the Cocoa Association of Asia. "Demand in the region remains robust for cocoa ingredients," it said. BLOOMBERG

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to