Gucci accessories chief is named creative director in bid to boost sales

Paris

HOPING to reverse a prolonged sales slump at Gucci, its marquee brand, the French luxury group Kering said on Wednesday that it had promoted Alessandro Michele, Gucci's head of accessories, to creative director.

Mr Michele, 42, replaces his former boss, Frida Giannini, who, along with chief executive Patrizio di Marco, was asked to leave the Italian fashion house at the end of last year.

Although the appointment had been widely rumoured …