Gucci, Adidas's leaky US$1,644 parasol faces backlash in China
LUXURY label Gucci and sportswear firm Adidas are grabbing headlines in China for selling an 11,100 yuan (S$2,285) umbrella that doesn't even stop rain. Never mind that the brands say that's not what it was designed to do.
A hashtag on "the collaboration umbrella being sold for 11,100 yuan is not waterproof" attracted more than 140 million views on social media site Weibo.
The post focuses on a disclaimer that the parasol doesn't block rain, but instead should be used as shade from the sun and for fashion purposes. The product originally had been classified as an umbrella but was changed to a more ambiguous term in mandarin.
Representatives at Adidas and Gucci could not be immediately reached for comment.
Luxury brands face increased scrutiny in China amid a broader backlash on excess prompted by Chinese President Xi Jinping's "common prosperity" campaign, which sent related stocks plunging last year. More broadly, Western brands like Adidas have struggled in the face of growing nationalism that have prompted boycotts and preferential treatment for local companies.
One Weibo user, Laotan Dianshang, quoted Xi's equality slogan, saying that such products were not intended for "the common folk."
GET BT IN YOUR INBOX DAILY
Start and end each day with the latest news stories and analyses delivered straight to your inbox.
Still, with its growing middle class, China remains a market few international firms can afford to alienate. BLOOMBERG
BT is now on Telegram!
For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes
Consumer & Healthcare
Gazelle Ventures makes cash offer for No Signboard shares at S$0.0021 apiece
P&G raises annual core profit forecast on resilient demand, price hikes
Cordlife calls for trading halt after shares sink to all-time low, pending announcement
Marina Bay Sands Q1 profit surges 51.5% to US$597 million on tourism boom
Swiss watch exports plunge as China and Hong Kong demand dries up
Cutting the cord?: Events leading up to Cordlife’s MOH suspension and arrests of its directors, ex-group CEO