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Gucci zeal to protect brand extends into the hereafter

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At specialty shops across Hong Kong, the bereaved can choose from an impressive array of goods to send to their departed loved ones, including Italian sports cars, smartphones, six-packs of beer, cigarettes, dress shirts and sports jackets.

Hong Kong

ON Java Road in Hong Kong, a new pair of brown leather Gucci loafers, lovingly wrapped in cellophane, hangs from a storefront - the deal of a lifetime at less than US$3.

Just not this lifetime.

The shoes are paper replicas, meant to be burned as offerings to...

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