Gucci zeal to protect brand extends into the hereafter
Fri, May 06, 2016 - 5:50 AM
At specialty shops across Hong Kong, the bereaved can choose from an impressive array of goods to send to their departed loved ones, including Italian sports cars, smartphones, six-packs of beer, cigarettes, dress shirts and sports jackets.
ON Java Road in Hong Kong, a new pair of brown leather Gucci loafers, lovingly wrapped in cellophane, hangs from a storefront - the deal of a lifetime at less than US$3.
Just not this lifetime.
The shoes are paper replicas, meant to be burned as offerings to...