Hedi Slimane taking over the reins at Céline

Los Angeles

HEDI Slimane, one of the most successful but also controversial designers of his generation, will be the new artistic, creative and image director of Céline, the luxury giant LVMH Moet Hennessy Louis Vuitton announced on Sunday.

He will control all aspects of the collections and the brand image, including advertising campaigns and store design. He will introduce a men's collection and work on fragrance as well as fashion and accessories.