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Heineken: Deals an option as it eyes growth in Vietnam

Published Thu, Jan 26, 2017 · 09:50 PM

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Singapore

HEINEKEN NV said it will consider deals to expand its presence in Vietnam - a young, beer-loving economy that is already its second-most profitable market globally - as the south-east Asian country loosens its grip on state-run brewers.

Vietnam, where Heineken sells Tiger and Larue beer as well as its eponymous brew, is a global hot spot for the industry, due to a youthful population and beer-drinking culture, making it a battleground for global brewers trying to offset mature economies with newer markets.

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