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Hilfiger's fast-paced fashion, cars push Milan shows to the finish line

Designer Tommy Hilfiger acknowledging the applause at the end of the viewing of his TommyNow Drive collection. As models walked down the ring-shaped catwalks, mechanics worked on Mercedes Formula 1 cars parked at the centre, with men dressed with white pilot suits and helmets standing on the sides of the catwalk.


US designer Tommy Hilfiger embraced the so-called "see now, buy now" strategy on Sunday with his "TommyNow Drive" collection, bringing the curtains down on Milan Fashion Week with a show featuring fast cars and even faster fashion.

"TommyNow is about the democratisation of...